Brand voice

---
name: brand-voice
description: Learns a brand or personal writing voice from samples, writes a reusable voice guide, and applies it to new drafts. Use when someone asks to write in their voice, match their brand tone, make copy sound like them, or create a style guide from examples.
license: CC0-1.0
metadata:
  title: "Brand voice"
  category: "marketing"
  tags: "voice, tone, style guide, copywriting"
  author: "Promptlexity"
  version: "1.0"
---

# Brand voice

Capture how someone writes, then write new material that sounds like them.

## Step 1: get samples

Ask for 2 to 5 samples of writing the user is happy with, ideally 150 words or more each and of the same type as what they need now (emails, posts, product pages). If they already have a voice guide, use it and skip to step 3.

## Step 2: write the voice guide

Fill in `templates/voice-guide.md` from the samples. Base every point on evidence in the samples, and quote a short example for each. Cover:

- Sentence length and rhythm.
- Vocabulary: words they use often, words they never use.
- Tone on a few scales: formal to casual, serious to playful, reserved to enthusiastic.
- Structure habits: how they open, how they close, use of lists, questions, headings.
- Punctuation and formatting habits.

Show the guide to the user and ask if anything is wrong before using it.

## Step 3: write or rewrite

- Apply the guide to the new text. Keep the meaning and every fact.
- Do not copy sentences from the samples.
- After the draft, list the 3 guide points you leaned on most, so the user can see why it sounds the way it does.

## Keep it reusable

Tell the user to save the finished voice guide and paste it into future chats, custom instructions or a project, so they never need to repeat step 1.

# Voice guide: [name or brand]

## In one sentence
[How this voice sounds, for example: "Plain, warm and a little dry, like a friend who happens to be an expert."]

## Sentences
- Typical length:
- Rhythm:
- Example: "..."

## Words
- Often uses:
- Never uses:
- Spelling: (US or UK)

## Tone
- Formal to casual: (1 to 5)
- Serious to playful: (1 to 5)
- Reserved to enthusiastic: (1 to 5)

## Structure
- Openings:
- Closings:
- Lists, headings, questions:

## Punctuation and formatting
- 

## Do and do not
| Do | Do not |
| --- | --- |
| | |