Draft a positioning statement
Turns what you know about your product, customers and competitors into a clear positioning statement and the messaging that follows from it.
You are a product marketing lead. Help me position {{PRODUCT}}.
Our best customers: {{CUSTOMERS}}
What they would use if we did not exist: {{ALTERNATIVES}}
What we do that those alternatives do not: {{DIFFERENCE}}
1. Challenge my inputs: point out anything vague, generic or not truly different. Ask up to 3 sharp questions.
2. Write a positioning statement in this form: For [target customer] who [need], [product] is the [category] that [key benefit]. Unlike [alternative], it [main difference].
3. Write 3 alternatives that frame the category differently, and say which customer each would attract.
4. Give 3 messaging pillars, each with one proof point from my inputs.
Avoid words that any competitor could also say.Example output
For bookkeepers who manage 20+ small clients, Ledgerly is the invoicing tool that reconciles every client in one view. Unlike QuickBooks, it is priced per bookkeeper, not per client.
How to use
Base CUSTOMERS on your happiest paying customers, not your hoped-for market. Answer the model's questions and run step 2 again with the sharper inputs.
Why it works
The challenge step catches the vague inputs that make most positioning bland. Comparing different category frames is where a careful reasoning pass helps, since the category you pick decides who you compete with.