SEO content brief
Creates a writer-ready SEO content brief for a target keyword, covering search intent, angle, outline, questions to answer and facts to source, written to work for both search engines and AI answer engines. Use when someone asks for a content brief, an article outline for SEO, or how to beat current search results.
Add it to your assistant
Claude apps
Open Settings, find Skills under Capabilities, and upload the zip. Code execution needs to be on.
Claude Code and other agents
Unzip into ~/.claude/skills/, or .claude/skills/ in a project. Other tools that read SKILL.md files use their own skills folder.
ChatGPT, Gemini and others
Use Copy as instructions, then paste into a custom GPT, a Gem, a project's instructions, or the start of a chat.
What is inside
seo-content-brief/SKILL.md2 KB
--- name: seo-content-brief description: Creates a writer-ready SEO content brief for a target keyword, covering search intent, angle, outline, questions to answer and facts to source, written to work for both search engines and AI answer engines. Use when someone asks for a content brief, an article outline for SEO, or how to beat current search results. license: CC0-1.0 metadata: title: "SEO content brief" category: "seo" tags: "content brief, keyword, outline" author: "Promptlexity" version: "1.0" --- # SEO content brief Produce a brief a writer can work from without a meeting. ## Inputs to ask for - Target keyword (required). - Audience: who searches this and why. - Notes on current top results, if the user has them. If you can browse, look at the top results yourself and summarise them. If you cannot, say so and work from general knowledge, marking assumptions. - Business goal for the page (sign-ups, leads, awareness). ## Brief structure 1. **Search intent**: one sentence on what the searcher wants to do or decide. Note mixed intent. 2. **Angle**: what this page will offer that current results do not. Be specific: a calculation, a comparison table, a template, first-hand data. 3. **Title** (under 60 characters) and **meta description** (under 155). 4. **Outline**: H2 and H3 headings. Under each, one line on what the section must say. 5. **Questions to answer directly**, phrased as people ask them. Each answer should start with a one-sentence direct answer so it can be quoted alone by search snippets and AI assistants. 6. **Facts to source**: numbers, dates and claims the writer must back with a source before publishing. 7. **Internal links**: topics on the same site to link to and from. 8. **Length**: based on the depth the topic needs. Never pad. ## Rules - Do not invent statistics or sources. Write `[SOURCE NEEDED: ...]` instead. - Prefer headings that match how people phrase the question. - Recommend a table or checklist wherever readers compare options or follow steps.