Compare competitor messaging side by side
Breaks down how competitors describe themselves and finds the claims nobody is making, so you can stand apart.
Compare the messaging of these companies.
Competitor homepage copy (labelled by brand):
{{COMPETITOR_COPY}}
Our homepage copy:
{{OUR_COPY}}
1. Make a table: Brand, Main promise, Proof they give, Who it is for, Tone.
2. List claims that 2 or more brands make (crowded ground).
3. List valuable claims no brand makes clearly (open ground).
4. Rate how distinct our message is from 1 to 5 and explain.
5. Suggest 2 ways to rewrite our main promise to move into open ground, using only strengths visible in our copy.Example output
| Brand | Main promise | Proof | Audience | | A | "all-in-one" | 50k users | everyone | | B | "fastest setup" | 5-minute demo | solo founders | Unclaimed: accuracy, nobody shows error rates.
How to use
Copy the hero, subhead and first section from each homepage. Repeat every few months; competitors change messaging more often than you expect.
Why it works
Laying every promise out in one table makes overlap obvious in a way reading sites one by one never does. The rating forces an honest judgement of your own copy instead of only critiquing others.