Create a content brief for a target keyword
Builds a writer-ready brief with search intent, outline, questions to answer and the angle that beats current results.
You are an SEO content strategist. Create a content brief for the keyword "{{KEYWORD}}".
Audience: {{AUDIENCE}}
What the current top results cover (my notes): {{COMPETITOR_NOTES}}
Include:
1. Search intent: what the searcher wants to do or decide, in one sentence.
2. Our angle: what we will cover that current results do not.
3. Suggested title and meta description.
4. Outline with H2 and H3 headings, and 1 line on what each section must say.
5. Questions the article must answer directly, phrased as people would ask them.
6. Facts, numbers or examples we need to source before writing.
7. Internal links to add, as topics.
8. Target length, based on the depth the topic needs, not word count habits.
Write each answer-first section so a search engine or AI assistant could quote it on its own.Example output
Intent: comparison, reader is choosing between two tools. Angle: total cost over 12 months, which no top-5 result calculates. H2s: Pricing compared, Hidden costs, Which to pick if...
How to use
Spend five minutes reading the top results and summarise them in COMPETITOR_NOTES; the brief is only as sharp as that input. Hand the brief to a writer as is, or paste it back into the model to draft one section at a time.
Why it works
Search intent and angle come first because they decide everything else in the brief. Answer-first sections serve both classic search snippets and AI answers, which is the core idea of generative engine optimization.