Write a product description that sells
Turns a list of product specs into a short description that leads with what the buyer gets, then backs it up with details.
Write a product description.
Product details and specs:
{{PRODUCT_DETAILS}}
Ideal customer: {{CUSTOMER}}
Brand tone: {{TONE}}
Structure:
1. One opening sentence about the main benefit in the customer's day, not a feature.
2. 3 to 5 bullets, each a feature followed by why it matters to this customer.
3. One line that handles the most likely doubt (size, care, compatibility, returns).
Rules: under 120 words, no claims beyond the details given, no "perfect for", no "high quality".Example output
Keeps coffee hot for 6 hours on your desk, not in the dishwasher queue. - 350 ml, fits most car cup holders - Leak-proof lid you can open with one hand - Steel inside, so no metallic taste
How to use
Include real specs: dimensions, materials, what is in the box. Save this prompt as a template for your whole catalogue and swap only the details.
Why it works
Pairing each feature with why it matters is the oldest copywriting rule, and stating it as structure makes the model follow it every time. The doubt-handling line answers the question that stops people buying.