Write landing page headlines to test
Generates headline and subhead pairs built on different angles, so your A/B test compares ideas rather than synonyms.
Write landing page headline options for {{PRODUCT}}.
Audience: {{AUDIENCE}}
Main outcome they get: {{MAIN_OUTCOME}}
Write 2 headlines for each angle:
- Outcome: what their work looks like after.
- Pain: the problem it removes.
- Specific: a number, time or proof point.
- Audience: names who it is for.
Each headline under 10 words, sentence case. Give each a subhead under 20 words that adds the detail the headline leaves out.
Rules: no "unleash", no "next-generation", no questions as headlines, no claims I did not give you.
Finish by picking the 2 that are most different from each other for an A/B test.Example output
Outcome: "Close your books in one day, not five." / Subhead: "Automatic bank matching for finance teams of 2 to 20." Pain: "Stop chasing receipts at month end."
How to use
Describe MAIN_OUTCOME as a result the customer would say out loud, such as "I get paid on time". Test two very different headlines first; fine-tune wording only after you find a winning angle.
Why it works
Forcing distinct angles is what makes an A/B test informative. A list of banned clichés does more to raise quality than asking for "compelling" copy, which tends to produce exactly those clichés.