Write an image prompt for an ad visual
Turns an ad idea into a detailed image-generation prompt with composition, lighting, style and what to avoid.
Write a prompt for an image generator (such as Midjourney, DALL-E, Imagen or Flux) for an ad.
Product: {{PRODUCT}}
Ad idea: {{AD_IDEA}}
Brand style: {{BRAND_STYLE}}
Include in the prompt, in this order: subject, setting, composition and camera angle, lighting, colour palette, style or medium, mood.
Also give:
- A negative prompt listing what to avoid (for example extra fingers, distorted text, watermarks, clutter).
- Where to leave empty space for headline text.
- 2 variations that change only the composition.
Keep the main prompt under 80 words. Use concrete visual words, not abstract ones like "inspiring".Example output
Prompt: Overhead shot of a tidy wooden desk at golden hour, a matte green travel mug in the lower third, steam rising, soft shadows, negative space top right for text, natural photo style. Negative: text, logos, hands, clutter.
How to use
Generate the product shot without text, then add your headline in a design tool; image models still struggle with exact lettering. Run each variation 2 to 4 times and pick the best.
Why it works
Diffusion models respond to concrete visual details in a predictable order, so a structured prompt gives more control than a sentence of mood words. The negative prompt removes the most common flaws up front.