Plan a product launch email sequence
Plans a 4 to 5 email launch sequence with the goal, timing and draft of each email, so the series builds rather than repeats.
Plan a launch email sequence for {{PRODUCT}}.
Audience: {{AUDIENCE}}
Launch date: {{LAUNCH_DATE}}
Launch offer: {{OFFER}}
Step 1: Give a table of 4 to 5 emails with: send date, goal of the email, subject line, and the one thing the reader should do.
Step 2: Write email 1 in full. Under 200 words, plain and personal, one link.
Then stop. When I say "next", write the following email, making sure it adds something new and does not repeat earlier emails.Example output
Email 1 (7 days before): the problem story, no pitch. Email 2 (launch day): what it is, what it costs, one demo GIF. Email 3 (+2 days): 3 customer questions answered. Email 4 (last day of offer): reminder, plain text.
How to use
Approve the plan before the drafts; most sequence problems are planning problems. Send from a person's name, and cut any email that has no new reason to exist.
Why it works
Planning the whole sequence first gives each email one job, which stops the series from repeating itself. Writing one email at a time keeps each draft focused and easy to edit.